Epson sponsors BAR Honda F1 Racing Team

Epson, best known for their range of printers, has entered into a sponsorship agreement with the Lucky Strike BAR Honda F1 racing team.

Said to be worth some $5 million, the deal includes extra coverage on the drivers helmets, as well as partnership deals on new technologies at a retail level.

It is not the first time Epson has been involved in Formula One. Most recently it was a sponsor to Tyrrell in 1997, until BAR bought the team from Tyrell in 1997.

The agreement will see the Japanese company's logo appear on the side of the BAR006 in Japan and Brazil, and then throughout the 2005 season.

About Epson

Founded since 1942 Seiko EPSON Corporation, based in Nagano, Japan is a global manufacturer of printers, computers, watches and other technology products. Since it appeared in 1975, EPSON has developed products designed for a wide range of customers in business, photography, government and the home.

About Lucky Strike BAR Honda F1

The Lucky Strike BAR Honda F1 team is a partnership between British American Racing, Honda Cars, Japan and British American Tobacco. It is one of the top performing teams in Formula One.